TACTIC
If you want to know a competitor’s patent portfolio comprehensively –
make sure to look at patents held by their subsidiaries or acquired
companies. These may reveal hidden research trends.
SITUATION
Energizer is a battery giant. Swatch is a famed watchmaker.
Unilever is a huge consumer good company. Their patent portfolios in just
their own names do not provide the complete picture of the IP they hold.
INTELLIGENCE UNLOCKED
Energizer holds patents in the name of Eveready and Rayovac.
Swatch holds patents in the name of Renata too. And Unilever in the name of Conopco. Thus making it important to consider all companies and as sets they own.
CONTD………
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