TACTIC
If you want to know the product that your competitor is definitely
working on bringing in the market, look for its patents that also
correlate with the trademarks it is filing.
SITUATION
Apple launched ‘FACE ID’ in November 2017 with iPhone X
Was it possible for the For this , Hurom has filed multiple patents on a combined juicer and mixer claiming features including multi – speed rotation, compact
machine, and reducing vibrations.
INTELLIGENCE UNLOCKED
Apple had filed a patent (US8994499B2) on unlocking mobile devices using facial
recognition in 2011, published in 2015. Interestingly , it also filed a trademark , published in July 2017 on the same ‘Face ID’.
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