Predicting Upcoming Products

By looking at inventors of patent filings

TACTIC

If you want to know which patents in the portfolio will be converted into a product, look for patents involving key personnel among the inventors, e.g. an R&D head or a Chief Officer.

SITUATION

Netflix’ s envelope i s considered one of it s important yet simple innovations — the proprietary design of a DVD envelope that allowed safe and cost -effective shipping. Was it possible to predict that Netflix would launch this product?

INTELLIGENCE UNLOCKED

Reed Hastings , co- founder, and CEO of Netflix , was a co-inventor of the envelope design.

The early versions of the envelope are defined by Patent No. 6,966,484. More recent versions are covered by Patent No. 7,401,727.

By looking at patent prosecution proceedings

TACTIC

If, in a technology domain, you want to know the upcoming product, look for patent applications for which Track One (accelerated examination) request has been filed.

SITUATION

Trait Biosciences unveiled water – soluble cannabinoids in June 2019. It was a break through product of it s time.

    Was it possible for players in the cannabis space to predict such a product launch early on?

    INTELLIGENCE UNLOCKED

    Trait Biosciences had filed a patent application (US20190085347A1) on the topic
    in 2018. The patent application was granted in les s than a year, under Track One Request.

    Contd….

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