By looking at inventors of patent filings
TACTIC
If you want to know which patents in the portfolio will be converted into a product, look for patents involving key personnel among the inventors, e.g. an R&D head or a Chief Officer.
SITUATION
Netflix is envelope is considered one of it s important yet simple innovations —the proprietary design of a DVD envelope that allowed safe and cost -effective shipping. Was it possible to predict that Netflix would launch this product?
INTELLIGENCE UNLOCKED
Reed Has tings , co- founder, and CEO of Netflix, was a co-inventor of the envelope design. The early versions of the envelope are defined by Patent
No. 6,966,484. More recent versions are covered by Patent No. 7,401,727.
Contd….
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